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Juka training

Take your email marketing to the next level with Juka’s expert-led courses, designed to help you boost engagement, increase conversions, and grow your business.

4,9/5

Module 1: Introduction

Email Basics and Setting Up Your Klaviyo Account

Module 2: Different types of emails

Email flows
Newsletter

Module 3: Email Flows

Abandoned cart sequence
Thank you sequence
Welcome Sequence

Module 4: Newsletter Campaigns

Defining objectives
Choosing the right content
Audience segmentation
Editorial planning
Performance analysis

Module 5: Segmentation and optimization

A/B testing
Email Personalization
Sending timing
Database Cleanup

BONUS: Delegate your strategic email

Email Basics and Setting Up Your Klaviyo Account

Learn the basics of email marketing with Klaviyo. This module guides you step by step through the creation and optimal configuration of your account: technical settings (DNS, senders), audience management, initial automations, best deliverability practices, etc. A solid foundation for building high-performing campaigns, aligned with your growth strategy.

Goal: Leave with a ready-to-use Klaviyo account and a clear foundation for your next email actions.

Resources

Below you will find links to key resources and supporting materials that will help you delve deeper into the topic.

The different types of emails

Understand the two pillars of email marketing: automated emails (flows) and manual newsletters. In this module, you’ll learn how to differentiate between their objectives, build effective sequences based on the customer journey (welcome flow, abandoned cart, follow-up, etc.), and create engaging newsletters with the right pace and content.

The key: a comprehensive strategy that combines intelligent automation and human communication.

Resources

Below you will find links to key resources and supporting materials that will help you delve deeper into the topic.

Email Flows

In this module, dive into the heart of automated emails, also known as flows. Learn how to build strategic scenarios that activate at the right time, based on behaviors and stages of the customer journey. From welcome emails to post-purchase reminders and abandoned carts, each flow is an opportunity to create value without additional effort. You’ll discover the keys to structuring your flows, choosing the right triggers, segmenting effectively, and analyzing their performance.

Goal: set up relevant and cost-effective automations that work for you, 24/7.

Resources

Below you will find links to key resources and supporting materials that will help you delve deeper into the topic.

Newsletter campaigns

This module guides you through creating and sending effective newsletters that inform, retain, and convert. You’ll learn how to build well-thought-out campaigns: defining objectives, choosing the right content, audience segmentation, editorial planning, and performance analysis. We’ll also cover best practices for design, deliverability, and opening rate optimization.

Goal: master newsletters to stay in your customers’ minds, without ending up in their spam.

Resources

Below you will find links to key resources and supporting materials that will help you delve deeper into the topic.

Segmentation and optimization

A good email is only valuable if it’s received by the right person at the right time. In this module, you’ll learn how to intelligently segment your audiences based on their behavior, data, and engagement. You’ll also discover how to optimize your campaigns to improve your open, click-through, and conversion rates: A/B testing, personalization, sending timing, basic cleaning, and more. Everything you need to make your emails more relevant and effective.

Goal: Refine your strategy to create targeted, effective and sustainable campaigns.